So surely (and those of you not named Shirley) you've seen those PSA's by The Truth about how Big Tobacco is eeeevil and smoking is bad for you.
Granted, Big Tobacco is evil and smoking is bad for you.
But ... they're airing this spot called "Fang" wherein there's an angry doggie named "Fang" who snarls and growls in a cage. And no one wants to pet him.
And then Ms. Truth changes his name to "Fluffy" but people are still reluctant to pet him. Why? Because he's snarling and growling and yipping and nasty-looking.
Why? Because the fuckers at The Truth keep him in a little tiny cage!
According to The Truth, the "Fang" spot illustrates this point:
"According to one tobacco company VP, in 2001, a company name change could focus attention away from tobacco." So, like, changing a cigarette's name from "Coffin Nail" to "Pretty Meadow Filled with Butterflies" doesn't hide the fact that cigarettes are bad. Thus, changing the poor dog's name from "Fang" to "Fluffy" doesn't hide the fact that he's being mistreated and should be let out of the godforsaken tiny cage.
The Truth doesn't seem to have any qualms about animal cruelty. Check out this *adorable* cartoon on their website prompting you to watch the "Fang" spot: